Events

The Speaker 

Klaudia McDonald Founder & COO of Bobo — a preventive health infrastructure company building the operating layer for proactive, longitudinal care. Bobo is one of our core products: a platform that gives families and clinicians a shared, real-time view of health between visits — from early development through chronic condition management and lifelong monitoring. We focus on prevention, early signal detection, and structured continuity of care so issues are surfaced earlier, decisions are clearer, and outcomes improve over time. With a background in global consumer technology and large-scale product delivery, I now apply that rigor to healthcare — not to disrupt for the sake of it, but to build the systems that should have existed all along. Our work spans pediatric and chronic care pathways, supporting families and adults navigating increasingly complex health journeys. Children’s health advocate. Non-profit board member.

The Talk

Building unique GTM strategies

This talk breaks down how to build non-obvious, defensible GTM strategies that align with your product, your user psychology, and your distribution advantages—especially in complex spaces like healthcare, marketplaces, and multi-stakeholder ecosystems. Drawing from real-world experience scaling a pediatric digital health platform across D2C and B2B2C channels, we’ll explore how to: * Identify your true buyer vs. user vs. influencer (and why confusing them kills growth) * Design multi-channel GTM loops that compound (not just campaigns that spike) * Leverage partnerships as distribution engines, not logos on a slide * Convert credibility (clinical, institutional, or social) into revenue-driving channels * Build GTM strategies that shift you from marketing budgets → operational budgets We’ll also challenge common startup advice—like “just run paid ads” or “focus on product-led growth”—and show when those approaches fail, and what to do instead.

This session is for founders, operators, and investors who want to move beyond generic tactics and build GTM systems that are specific, scalable, and hard to replicate. If your product is strong but growth feels inconsistent, this talk will give you a framework to turn traction into a repeatable engine.